/About Us

The story behind Made Relevant

Made Relevant started in 2016 as a small freelance operation, taking on software and workflow projects and figuring out what kind of company it wanted to be.

Over time, a pattern emerged. The problems worth solving were never purely technical. Underneath every project was the same thing: manual handovers, inbox-dependent processes, spreadsheets holding businesses together. Operational friction, invisible, expensive, and almost always fixable.

That conviction pulled the work toward automation. Alex brought his sales and marketing consulting background into the mix, sharpening the focus further. Lisanne joined with a machine learning and GenAI perspective, adding the rigour to make sure the systems we build are actually intelligent, not just automated.

Our belief is straightforward. Most teams do not have an ideas problem. They have a friction problem. Every hour spent on manual admin, repetitive handovers, and broken workflows is an hour not spent on the work that actually matters.

That is what every engagement is built around.

Made Relevant team mapping a business process automation workflow on a whiteboard

/How We Deliver

Four phases.

We map before we plan, plan before we build, and build before we scale.

01
Discover

Audit existing workflows, surface bottlenecks, identify the highest-leverage automation targets.
02
Plan

Define system boundaries, integration surfaces, and success metrics before a line of code ships.
03
Build

Assemble RPA agents, AI components, and integrations into a single testable system inside your stack.
04
Scale

Instrument, monitor, and expand the deployment as throughput grows and more teams come online.

/Humans Behind AI

Humans behind AI

Open roles

#01

Chris Blokland

Founder & Workflow Architect

Two decades across enterprise automation, AI ops, and product engineering. Builds the systems that turn proposals into operations.
#02

Lisanne Bleiksch

Head of Strategy & Consulting

MSc in Physics & Astronomy with a focus on machine learning. Excels at critical thinking under uncertainty. She frames problems clearly, stress-tests assumptions, and turns messy operational reality into strategy a team can act on.
#03

Alex ten Dam

Head of Business Development

A decade running sales, regional, and recruitment teams, with two founder stints along the way. Owns first conversations and turns rough scope into a clean engagement.
#04

Binkie

Chief Morale Officer

Wags first, deliberates later. Approves all PRs by sniff test and enforces strict afternoon-walk timelines.